The Austrian Alpine Club (UK) is the British section of one of Europe's oldest and largest alpine organisations, supporting thousands of members with access to mountain huts across the Alps, guided meets, training courses and a thriving outdoor community.

Alongside producing regular promotional content, I led improvements to the Club's digital communications, including website development, campaign planning, process optimisation and analytics. Working closely with volunteers, partners and committee members, I helped modernise the Club's online presence while ensuring communications remained clear, engaging and aligned with the needs of its members.